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Exceed Expectations with Ease: Taking

Turkish Airlines’ CRM Development to New Heights.

In the competitive world of airlines, customer experience is everything. Passengers demand seamless journeys, personalized offers, and intuitive booking platforms. Turkish Airlines, a global leader known for its exceptional service, understood this need. To enhance customer experience and boost engagement, their current booking app and CRM needed more complexity.

The Challenge

Turkish Airlines faced several vital hurdles:

  • #
    Limited Personalization:

    The booking app does not consider individual passenger preferences or travel patterns, providing a one-size-fits-all experience.

  • #
    Data Silos:

    The dispersion of consumer data across several platforms made it difficult to get a comprehensive picture of each traveller.

  • #
    Ineffective Communication:

    Traditional marketing channels must reach passengers with relevant offers and updates.

  • #
    Lack Of Mobile Engagement:

    The booking app needed features and functionalities to keep passengers engaged throughout their travel journey.

The Bizionic Solution:

We took off with a data-driven, customer-centric approach:

  • #
    Revamped Booking App:

    We redesigned it with a focus on personalization, allowing passengers to customize their travel experience and access exclusive offers.

  • #
    Centralized CRM Platform:

    We integrated all customer data into a single, accessible platform, providing a complete 360-degree view of each passenger.

  • #
    Advanced Analytics and Segmentation:

    We leveraged data to segment passengers based on preferences and travel behavior, enabling targeted communication and marketing campaigns.

  • #
    Real-Time Communication:

    We incorporated push notifications, in-app messaging, and email automation to keep passengers informed and engaged at every journey stage.

  • #
    Gamification and Rewards:

    We implemented gamification elements and loyalty programs to incentivize app usage and build brand loyalty.

The Results:

Turkish Airlines soared to new heights:

  • 30%
    30% Increase In App Downloads and Usage:

    The revamped app became a crucial travel companion for passengers, boosting engagement.

  • 25%
    25% Rise In Booking Conversions:

    Providing personalized offers and recommendations to users through the app increased bookings.

  • 15%
    15% Improvement In Customer Satisfaction:

    A personalized communication approach and a seamless travel experience can improve passenger satisfaction.

  • 4X
    Data-Driven Decision-Making:

    Insights from the CRM platform empowered Turkish Airlines to optimize marketing campaigns and improve service offerings.

We increased our brand recognition and drew in new business from the Middle East and Asia thanks to the BIZIONIC marketing agency. They created a focused campaign that connected with our target market and made us stand out. We valued their open approach to reporting and analytics and the team's professionalism and expertise.

Operations - Turkish Airlines.

Partner with Bizionic and take your airline to new heights. We're confident that we can help you create a customer-centric booking app that drives engagement, bookings, and brand loyalty, like we did for Turkish Airlines.

Ready to embark on a journey of growth?

Contact Bizionic Technologies & Marketing Solutions today!

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