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The Challenge

There are two locations of the well-known Afghani restaurant Wakha in the UAE. The company is opening a third location in Dubai with an elaborate menu and a fine-dining atmosphere. The goal is to increase Arab and European brand awareness of this new establishment as an exotic and distinctive dining destination.

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Our Solution

Bizionic Technologies used geofencing to target Arabs and Europeans residing in the surrounding areas with innovative digital marketing and public relations methods. Our goals include overhauling the restaurant's social media presence and developing a premium brand image through lifestyle, interior, and cuisine photo shoots as well as mood boards that capture the refined atmosphere and high calibre of the establishment. In order to satisfy the restaurant's KPIs, the approach focuses on raising awareness, boosting foot traffic, and encouraging online ordering through well-executed social media initiatives.

Audience
Location:

Dubai, UAE

SEC:

A+ & A

Nationalities:

Arabs & Europeans

Interests:

Exotic cuisine, Afghani Cuisine, Arabic Food, European Food, Eating Out, Outings, etc.

Platforms
Execution

CCreative Strategy, Photography, Videography, Content Writing, Social Media Management, Social Listening, Social Ads, Reputation Management, Event Management, Digital PR, Influencer Marketing

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