Bizionic Technologies values accuracy, which implies involving users in all significant stages of the process. When it comes to research, our first goal was to perform an ethnography research to understand people, their motivations, demands, and context across multiple digital channels and devices. This became a critical stepping stone for our overall UX strategy.
Bizionic Technologies developed the website architecture for b'huth using the personalities and research data as a guide. Our main goal was to make it authentic and pertinent to the needs of the users, who were all scholars from different disciplines.