Content And Influencer Marketing In China

In-market language is all that matters for China content marketing. Our Chinese experts build penetrative content in the most cultural and localized context. These are then taken a step further for organic leads and brand trust with our data intelligence and 1,000+ media networks combined for articles releases on Chinese portal sites such as Sohu (搜狐), ifeng (鳳凰網), Douban (豆瓣), and Chinese knowledge-sharing platforms similar to Quora, such as Zhihu (知乎) and Baidu Zhidao (百度知道) for trustworthy Q&As. This strategy is especially useful for industries that are restricted on ad promotions. Wait a minute, have we mentioned our AI-powered influencer platform that lines you up with 200K+ influencers in Asia? Well, now you know it.

Programmatic ads account for around 70% and 50% of overall spending on Chinaʼs display and video ads respectively. Among our 600,000+ network alliances and Chinese top-tier platforms on Baidu (百度), Tencent (騰訊), TaoBaoʼs TanX (阿里媽媽) and Alibabaʼs Youku (優酷), we target ads of different formats – generated by powerful banner creation tools – precisely to the right online consumer profile, through comprehensive integration of 1st party data & 3rd party segment with connected portals powered by machine learning. Widen reach & drive profitable consumer actions? Piece of cake.