Maximize Your Reach: Google Business Profile Tips for Small Businesses

Any business today needs targeted presence on Google. This is a free service that lets you give your business more details when it shows up in search results. Most businesses understand that this requires optimizing their website and Google Ads, but many are unaware that there is a third entity that must also be optimized: their Google business listing. Officially called as your Business Profile, this powerful listing is a dynamic picture of your company that showcases your greatest qualities and allows potential consumers to find, learn about, and engage with you directly from the SERP. What is the best part? It is absolutely free.

We'll give you tips on how to make your Google My Business page more effective and your own local business run more smoothly in this blog.

What's great about Google My Business (GMB)?

Google My Business is a great way to get new customers, get the word out about an established business, or break into any market, even ones that are already very crowded and competitive. When you use Google My Business for your business, some of the best benefits are:

1. Visual maps: Once you've added your business to google business profile, you can show visual maps and GPS locations right from google maps.
2. Improve SEO: Using google business profile services is a great way to improve the SEO of any website, even those of nearby companies.
3. Increase your appeal: If you business or brand is in the top search results on Google or another major search engine, it's easier to make a good impact. This will lead to a higher CTR (click-through rate) on your website.
4. Valuable Insights: Google My Business (GMB) provides valuable insights and data from buyers and online users. Discover how to grow your Google Business Profile audience by learning how people find your business through GMB. Determine whether they use search engines or Google Maps to locate your business.
5. Keep your ranking high: One of the best things about a google business profile is that it helps generate organic visits, ensuring your company's ranking remains steady and continues to rise instead of falling. By maintaining an updated google business account, you can easily move your URL up in the search engine results page.
6. Make people more interested in your business overall. If people trust your business, they'll be more likely to interact with your links, promotions, and even your goods or services.

Tips for Small Organizations: Google Business Profile Optimization and Maximize Your Reach:

1. Claim your Business Profile

Potential clients can now see your google my business profile before your website. 

Website Traffic used to be high when customers wanted basic company information like an address, phone number, testimonials, or images of your place. 

Today, people can receive that information without visiting your site. Your name, address, and phone number are on your profile. A gallery of your company photographs and customer feedback is gathered under your location. Google even displays your business's peak traffic. People will buy from numerous local companies without viewing their websites.

Complete and tweak your listing to make a strong first impression and increase conversion rates as potential customers compare you to competitors. 

Setting up your account 

If you have a google business account, proceed directly to GMB optimization. How to claim your Google business listing location. Google updates occasionally, thus, the phrasing may change. Follow these simple steps: 

1. Go to google.com/business.
2. Click "Manage now."
3. Enter your company name and click "Next."
4. Put your address in. Select "I deliver goods and services to my customers" and "Hide my address" if you're an electrician without a store. 
5. Your main business category. Choose the category that best defines your work.
6. Include your phone number.
7. URL of your website.

2. Verify business and get trust

You rarely get to choose your verification method. When a postcard arrives at your address (usually a week later), come back into your Google My Business dashboard and enter the code to authenticate your business. 
Sometimes, you can pick up phone number verification. Your profile will show "Verify by phone" if you qualify. Click the "Verify now" option to receive an automated call with a verification code. Enter the code and proceed. 
Sometimes, you won't get the postcard and have verification issues. If you're stuck, tweet Google My Business assistance. Tweeting @GoogleMyBiz will get you help from GMB support. 
After verification, you can reply to reviews and change your business information. 
    

3. Optimize Google My Business

Optimize your Google My Business profile now. Click your business in your GMB dashboard. 

Your GMB profile sends essential business information straight to Google, so fill it out as much as possible for the greatest optimization. 

The elements to optimize are:

• Use your company name. 
Adding keywords violates Google's TOS and might penalize your listing. 
• Provide a local phone number. 
• It shows you're a local business and boosts your rating.
• Enter your call tracking number in the primary slot.Users will see that. Use your local number in the secondary slot. 
• Verify your hours of operation. 
• Create a captivating description: Let people know you. Don't stuff this section with keywords to enhance a site's ranking; the description doesn't affect search rankings. 
• Upload many high-resolution images. This covers product, interior, and exterior photos. 
• Upload videos if available. Videos must be under 100 MB and 30 seconds. 

4. Ask happy clients for reviews

Potential customers use customer reviews to gauge the experience of purchasing your product or service. Local search visibility also depends on reviews. 

Customer reviews go beyond internal review. They can greatly affect how others view your firm and its online success. When researching an unknown firm, you may read reviews or testimonials to reassure yourself before buying or trusting them. However, if the business has bad ratings or reactions, you may be more likely to shop elsewhere. 

Customer reviews reveal what your customers want and need. They might also reveal your customer service and product quality issues. 

Customers' evaluations offer valuable information regarding their expectations and requirements regarding your organization. They can also be highly informative regarding the quality of your products or the deficiencies of your customer service.

Conclusion:

Optimizing your google my business page can help local businesses in any industry or region. After all, you want your customers to have simple access to the most current information and updates. 

With a properly optimized Google Business Profile through our GMB optimization service, you can be confident that your web presence is comprehensive, polished, and ready for success.

To discover more about Bizionic Technologies, schedule a complimentary meeting with one of our SEO specialists.