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Google's New AI Tools Could Change the Marketing Industry

I'm super happy about Google will roll out new ai tools for advertisers marketers as a part of digital marketing team. Last week at google marketing live 2024 update, Shashi Thakur and Jeff Harrell from Google showed off new tools that make ads better using AI.

These tools give advertisers new options called Performance Max creative campaigns controls. They can choose fonts and colours and give pictures to create different ad versions. The new tools also let advertisers edit images by adding objects, extending backgrounds, and cropping to fit any size or shape.

In addition, there are exciting new features such as Virtual Try-On and 3D spinning ads for shopping. With these features, customers can now visualize how products appear on them or from different perspectives, enhancing the enjoyment and reliability of online shopping.

Google continually strives to enhance the quality of good ads by introducing new features that provide users with more information about the products being advertised. Product videos and summaries will be included as part of the features. This approach not only benefits advertisers but also empowers consumers to make informed choices.

Google's AI-driven tools are evidently created to support marketers instead of displacing them. Vidhya Srinivasan highlights how these advancements enable marketers to broaden their perspectives and create bolder campaigns while also underscoring the significance of human creativity and strategic insight.

By incorporating these AI advancements, you can significantly improve ad performance, streamline creative processes, and ultimately achieve superior outcomes. Google's meticulous approach to product development, guided by AI principles and valuable customer feedback, ensures that marketers can skilfully navigate these changes. I am thrilled to leverage these tools to enhance our marketing strategies and achieve even more impressive results. 

Bizionic Technologies: Excelling in Artificial Intelligence and Virtual Assistance:


At Bizionic Technologies, we excel in pioneering innovation, harnessing the power of Artificial Intelligence (AI) and Virtual Assistance to revolutionize business operations. With our deep understanding of AI-driven solutions, we guarantee that you’re marketing and customer engagement strategies stay ahead of the competition.

Our Virtual Assistance solutions offer a range of engaging features, such as Virtual Try-On and 3D spinning ads, to enhance the user experience. These innovations will significantly revolutionize the online buying experience, letting customers see how purchases will look on them and examine them from all angles. Shopping becomes more engaging, and trust in buying decisions grows.

At Bizionic Technologies, we are continually striving to improve the advertising experience. Our capabilities enable in-depth ad research, allowing customers to make informed decisions.

In conclusion, collaborate with Bizionic Technologies to maximize the potential of AI and Virtual Assistance, propelling your company to unimaginable heights.

Gowtham Chand. M 1 year ago 2024-05-23