Thereʼs no need to re-emphasize the activeness of Tencentʼs WeChat & Weibo in China, but our offerings
are in a much wider landscape.
Fueled by broadly extracted audience insights, we strategically help you reach 1 billion+ Chinese social users, effectuate and maintain your brand exposure with the hottest topics and trends in China across top players such as Tencent QQ (騰訊QQ), Douyin (抖音) and Xiaohongshu (小紅書).
In-market language is all that matters for China content marketing. Our Chinese experts build penetrative content in the most cultural and localized context. These are then taken a step further for organic leads and brand trust with our data intelligence and 1,000+ media networks combined for articles releases on Chinese portal sites such as Sohu (搜狐), ifeng (鳳凰網), Douban (豆瓣), and Chinese knowledge-sharing platforms similar to Quora, such as Zhihu (知乎) and Baidu Zhidao (百度知道) for trustworthy Q&As. This strategy is especially useful for industries that are restricted on ad promotions. Wait a minute, have we mentioned our AI-powered influencer platform that lines you up with 200K+ influencers in Asia? Well, now you know it.
Google wins over the worldʼs search engine marketing – but not in China. Being the key player, Chinaʼs Baidu takes over an approximate 65% of Chinaʼs market share with the American tech company only occupying an inconspicuous 3%. Weʼre talking about a different spectrum on techniques, trends & algorithm of SEM and SEO, advertising account verification and restraining ad policies. Sounds dizzying? Donʼt worry, count on us and weʼll take care of the rest with our big Data.
Programmatic ads account for around 70% and 50% of overall spending on Chinaʼs display and video ads respectively. Among our 600,000+ network alliances and Chinese top-tier platforms on Baidu (百度), Tencent (騰訊), TaoBaoʼs TanX (阿里媽媽) and Alibabaʼs Youku (優酷), we target ads of different formats – generated by powerful banner creation tools – precisely to the right online consumer profile, through comprehensive integration of 1st party data & 3rd party segment with connected portals powered by machine learning. Widen reach & drive profitable consumer actions? Piece of cake.
Expertise in the Chinese Market
Multilingual and Multicultural Team
Comprehensive Range of Services
Strong Industry Partnerships and Networks
Track Record of Success